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San Francisco Bay Area

I'm a design leader with experience across multiple industries, company sizes from startups to Fortune-listed corporations, and 5 countries, including 10 years in the United States.

Recently, I led a research & design team at Woolworths Group - Asia's largest retailer, and delivered a digital marketplace for a $1B logistics business rapidly growing at 20% CAGR.

Throughout my career, I have designed omni-channel experiences for B2B and B2C SaaS products and services, directly contributing to $100M+ in digital-led revenue growth.

What I bring to the table?

Design Leadership

Drive human-centered culture across peers, stakeholders and executives via HCD toolkit, rapid experimentations, design + agile processes and org-wide OKRs

E2E Product Governance

Bring design, product, technology and finance perspectives to build business cases, roadmaps, governance frameworks and VOC to build a knowledge loop

People Management

Encourage individuals to bring their whole self to work everyday via empathy-led leadership, goals definition, clear expectations and honest conversations

Versatility

Utilize professional background in design and product, education in technology and business, deep-rooted Asian ethics and global exposure to offer diverse outlook

Case Studies

How I helped a $1B+ supply chain company build a 0 -> 1 product

The largest supply chain company in Australia and New Zealand wanted to commercialize their infrastructure. I helped deliver a digital marketplace, which was purposeful, award-winning, modern and sexy.

How I helped a global company establish design in the new region

I was brought in by ADP, a global HCM company to setup a design practice in Australia/New Zealand. Over the next 2 years, the APAC region experienced a transformational design culture change.

How I challenged Sales hypothesis to generate $500K+ MRR in 6 months

A perfect example of why it's important to bring in UX early in the process and help the business and customers truly identify new and valid opportunities.

Projects

Selected Design Artifacts

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